Free newspaper .ch published with a new layout for the first time
The free newspaper .ch was published for the first time on Wednesday with its new design. The paper has taken on a more «tabloid-like» feel overall and makes heavy use of the colors red and orange. About a year after its first issue, the publishers are responding to low readership numbers and the failure of home delivery with this redesign.
On Wednesday, the commuter newspaper .ch appeared for the first time in a new and colorful design. The changeover to a new layout was announced around two weeks ago at the Departure of Sacha Wigdorovits has been announced as Delegate of the Board of Directors. The newspaper has become more "tabloid" overall and focuses in particular on the colors red and orange.
The previous departmental structure will be dispensed with in the new issue; the first ten pages of the Wednesday edition will run under "News", followed by the regional section (either Zurich, Bern, Basel, Lucerne or St. Gallen, depending on the location) as well as people and lifestyle pages. As before, the sports section runs from the last page towards the middle of the magazine. The content mixes soft and hard topics. For example, the latest figures on the so-called working poor in Switzerland can be found alongside a short report by TV chef Jamie Oliver.
.ch is also to be "consistently geared towards commuters", as the newspaper makers announced at the beginning of October. For example, an article on the "Service" page highlights the SBB's "Park and Rail" tariffs. As announced, the newspaper is now only distributed via newspaper boxes at stations and stops as well as via colporteurs. Home delivery has been discontinued. With an additional 650 locations, the number of boxes is to be increased to 2000 by the end of the year. This is expected to significantly increase the number of readers.
The new start will be financed by increasing the share capital of Media Punkt AG from CHF 10 million to CHF 18 million. However, the decision will only be taken at an extraordinary general meeting on October 28. The current Delegate of the Board of Directors, Sacha Wigdorovits, who made a significant contribution to the development of the newspaper as its initiator, will retire from his position at the end of October. .ch was first published in the fall of 2007.
The previous departmental structure will be dispensed with in the new issue; the first ten pages of the Wednesday edition will run under "News", followed by the regional section (either Zurich, Bern, Basel, Lucerne or St. Gallen, depending on the location) as well as people and lifestyle pages. As before, the sports section runs from the last page towards the middle of the magazine. The content mixes soft and hard topics. For example, the latest figures on the so-called working poor in Switzerland can be found alongside a short report by TV chef Jamie Oliver.
.ch is also to be "consistently geared towards commuters", as the newspaper makers announced at the beginning of October. For example, an article on the "Service" page highlights the SBB's "Park and Rail" tariffs. As announced, the newspaper is now only distributed via newspaper boxes at stations and stops as well as via colporteurs. Home delivery has been discontinued. With an additional 650 locations, the number of boxes is to be increased to 2000 by the end of the year. This is expected to significantly increase the number of readers.
The new start will be financed by increasing the share capital of Media Punkt AG from CHF 10 million to CHF 18 million. However, the decision will only be taken at an extraordinary general meeting on October 28. The current Delegate of the Board of Directors, Sacha Wigdorovits, who made a significant contribution to the development of the newspaper as its initiator, will retire from his position at the end of October. .ch was first published in the fall of 2007.
