Free Blick am Abend replaces Abendzeitung Heute
We’ve known for a long time that the new Blick will launch on Wednesday. But now there’s some brand-new information: Ringier is launching a free evening edition of Blick, which will be produced by the former Heute editorial team and is set to become part of a Blick media platform. The paper will see the light of day at the start of the European Soccer Championship.
It has long been known that the new Blick will be launched on Wednesday. But now there is brand new information: Ringier is launching a free Blick am Abend. The newspaper with the working title Blick am Abend is to replace the evening newspaper Heute and will take over "all elements that have been successful in the reader market". The existing Heute editorial team will produce the free Blick. Ringier made the announcement on Tuesday evening after the blog Medienlese.com had already spread the news and Daniel Pillard, interim Head of Ringier Switzerland, told Werbewoche that "a surprise" would be announced at the relaunch event for Blick. Blick am Abend is scheduled to see the light of day at the start of the European Football Championship on June 7, 2008. It is part of the strategic expansion of the Blick media platform. In addition to the daily newspaper Blick, this also includes Sonntagsblick and the Blick.ch web portal with a daily web TV program and three web radio stations.
In March last year, Werbewoche speculated that the evening newspaper Heute was to become Blick am Abend (see
View today
). Heute appeared for the first time on May 15, 2006. In the highly competitive market of free newspapers with 20 Minuten, News and .ch, Heute is the only one that appears in the evening.
The Blick newspaper will appear in a new look from Wednesday. It will become a 56-page newspaper with two front pages: The back page is the introduction to the sports section. The new Blick focuses more on magazine elements. There will be new sections alongside tried and tested ones: the page 3 girl and the Blick beetle will be brought back to life.
At the same time, Blick is coming up with a new distribution concept: Subscribers in the largest conurbations in Switzerland will receive the newspaper between 5 and 6.30 in the morning. Blick is also now available in 230 additional newspaper boxes.
