Google exits the radio advertising market

Google is withdrawing from the radio advertising market. The three-year project failed, admitted the Vice President for Product Management, Susan Wojcicki, on Thursday according to SDA in the Internet company's blog. It had always been clear that if risks were taken, not all of them would pay off. Up to 40 employees would probably lose their jobs. The group now wants to concentrate on advertising for audio broadcasts on the Internet.
In January, Google withdrew from a similar project in print media. The US company generates more than 90 percent of its revenue from online advertising.