Google+: US users stay only two minutes
Google+ isn't really taking off. Although the number of users has reached impressive levels in a short time, activity still leaves much to be desired.
According to a survey by Statista, Google+ was by far the last most popular social network in the USA in December 2011, with an average visit time of two minutes. Although this figure also fell for Facebook in 2011, the gap remains enormous. The main beneficiary is Pinterest, the new star in the social media sky.
"Google+ simply hasn't caught on yet. The added value compared to the competition is currently not clearly evident, neither for companies nor for private individuals. Facebook has also quickly copied the unique selling points of Google+. Quantitative growth is not enough to convince the advertising industry. Quality in the form of active users is important," says Ed Wohlfahrt from edRelations to Pressetext.
The average time spent by users on Facebook fell from over 25 to under 20 minutes last year. Pinterest was able to keep its fans on the site for just under 15 minutes on average in December 2011. This represents an enormous increase. At the beginning of the year, the average user stayed on the platform for just five minutes. Even Google+ only managed to reach this figure once for a short time, shortly after its launch in the summer of 2011. Since then, the time spent on Google+ has been bobbing along, with a downward trend.
