Google and Ebay forge advertising alliance
In the battle between the top dogs to secure the largest possible share of the global advertising pie, the next piece of news comes from Google: a multi-year cooperation agreement has been reached with the largest online marketplace Ebay.
In the battle between the top dogs to secure the largest possible share of the global advertising pie, the next piece of news comes from Google: On Monday, eBay's agency Weber Shandwick announced a multi-year cooperation for advertising on the web with the web auctioneer Ebay.
The cooperation primarily comprises text ads and "click-to-call" functionality. The tests will start in spring 2007. "Click-to-call" enables an Internet telephone call to providers or advertisers at the click of a mouse.
According to the press release, Google will exclusively supply third-party advertisements for Ebay Internet sites outside the USA. Ebay had previously cooperated with Yahoo and will continue to do so in the USA. The companies did not provide any financial details of the agreements. Ebay merely stated that they would not have a significant impact on its results in 2006 or 2007.
