Google enters the TV advertising market

 The internet giant wants to reduce its dependence on internet advertising once and for all. Together with satellite TV operator Echostar and Astound Cable, Google is entering the lucrative television advertising market and will launch an initial test in the USA, according to a press release from Pressetext. Google wants to implement its Adsense advertising concept from the Internet on television. The global TV advertising market has an estimated total volume of around 50 billion dollars. A market that Google does not want to miss out on. By entering the TV business, the company wants to reduce its dependence on the success of advertising on the Internet. Google's new service will enable advertisers to track the success of their campaign in real time and react quickly to the success or failure of TV commercials.