Google founds in-house advertising agency

 Internet giant Google is taking a step towards better coordinating its own advertising activities by founding an in-house advertising agency. The department will be headed by Andy Berndt, who was previously Co-President of Ogilvy & Mather New York, as Adage.com reports. Until now, Google has neglected consumer marketing, as Tim Armstrong, Google's advertising manager, told the industry magazine Adage.com. The establishment of its own agency is probably the result of the fact that the company now offers a wide range of products that are not all equally well-known. The popularity that Google's search engine enjoys has apparently not automatically been transferred to the other products in its portfolio.
Although the Internet giant has worked with various advertising agencies on a project basis, Google has largely relied on word-of-mouth advertising and the huge media response that always accompanies the company. Now Google apparently wants to market itself more aggressively.