Google promotes new NZZ app
On Wednesday, Google announced the 128 projects it will promote as part of its Digital News Initiative (DNI). The NZZ Media Group is the only Swiss media company to have been awarded a major project.
Google received over 1,200 applications. Today, the company announced the 128 winning projects from 23 European countries that it will fund this year with a total of 27.3 million euros as part of its Digital News Initiative (DNI). The NZZ project, with the working title NZZ Companion, is one of 33 so-called major projects that will receive a higher funding contribution. The planned app will use active and passive personalization to provide users with information and news that best suits their reading context, usage behavior, and situation.
"We are delighted to receive this funding. It allows us to apply our expertise in data analytics and data-driven publishing to a novel, user-centric media product," said Anita Zielina, editor-in-chief of New Products, in a statement.
With the Google DNI, Google is working with eight leading European publishers to promote innovation in quality digital journalism. The DNI Innovation Fund has earmarked €150 million over the next three years to promote European quality journalism through innovation and technology.
