Google enables mobile advertising in Switzerland
As of Tuesday, it is now possible to place ads on Google's mobile search page in Switzerland as well. Google views mobile devices as the primary information devices of the future.
Since Tuesday, it has also been possible to place advertisements on Google's cell phone search page in Switzerland: Text-based advertising messages appear on cell phones as soon as an Internet search query is started via Google. Mobile ads have the same basic functions as text ads when accessing Google via PC. However, the number of characters is limited, as stated in the announcement on Tuesday. Google sees mobile devices as the central information devices of the future. According to Rikard Steiber, Product Marketing Director at Google EMEA, there are already more mobile devices worldwide than PCs and TVs put together, and the ads labeled as advertising appear at the top and bottom of the page in search results on cell phones. Users can use the text link to go to a mobile-friendly website or a telephone number is displayed which can be used to call the advertised services. Advertisers can generate mobile-friendly websites for free by using Google's Adwords Business pages for the Mobile Ads service. Messages can also be timed so that users only see the pages during business hours, for example. Registered advertisers also receive access to AdWords.
