Google soon with advertising in online games
Google plans to expand its leading role in the online advertising market with new forms of advertising. Through the new «AdSense for Games» program, online game providers will soon be able to display video ads within their games. In addition, music will soon be sold on Google’s subsidiary YouTube.
Google wants to expand its leading role in the online advertising market with new forms of advertising. With the new "Adsense for Games" program, providers of online games will also be able to display advertising videos in their games in future. The new form of advertising will initially only be available in a beta version in the USA. Google is working with game developers such as Konami, Playfish and Demand Media for the "Adsense for Games" program. The first advertising customers include Sprint, the American car insurer Esurance and Sony Pictures.
In addition, music will soon be sold on the video platform and Google subsidiary YouTube. When a user watches a music video in future, they will be shown buttons that can be used to purchase the respective title as a download. The company is working together with the music offerings of Amazon and Apple. The situation is similar for video content such as trailers or gameplay videos for computer games. The games can also be ordered directly via YouTube. According to American media reports, the parent company Google hopes to generate revenues of around 200 million dollars in the coming year through the partnership with Apple and Amazon.
In addition, music will soon be sold on the video platform and Google subsidiary YouTube. When a user watches a music video in future, they will be shown buttons that can be used to purchase the respective title as a download. The company is working together with the music offerings of Amazon and Apple. The situation is similar for video content such as trailers or gameplay videos for computer games. The games can also be ordered directly via YouTube. According to American media reports, the parent company Google hopes to generate revenues of around 200 million dollars in the coming year through the partnership with Apple and Amazon.
