Goldbach Neo: New segmentation and expanded portfolio for 2026
Goldbach Neo is restructuring its inventory into five segments and expanding its portfolio to include key locations. The RBS contract adds approximately 170 new advertising spaces. Bookings will open on October 6, 2025.
Goldbach Neo is presenting significant changes to its out-of-home offering for 2026. The company is introducing a new segmentation and at the same time expanding its portfolio to include strategically important locations.
A central component of the expansion is the new contract with Regionalverkehr Bern-Solothurn (RBS), which adds around 170 advertising spaces to the inventory. This addition particularly strengthens the company's local and regional presence.
In Lausanne, the Flon district is continuing its development with four new screens offering six additional advertising spaces. In addition, the existing contracts with Geneva and Locarno airports were extended until 2026 and 2030 respectively.
The most important change concerns the structure of the offering: Goldbach Neo is reorganizing its inventory into five segments: Roadside, Retail, Airport, Mobility and Connect. This segmentation was developed to offer advertising customers even more targeted communication solutions and to reach target groups effectively during their customer journey.
The new features are presented in the printed "City Map", which was created in collaboration with the agency zimmermann communications. The map, illustrated by artist Giulia Martinelli, not only provides an overview of the five new segments, but also shows a cartography of the nine most important cities in Goldbach Neo's portfolio.
Bookings for 2026 will open on October 6, 2025.
