Goldbach Media and Tillate launch Nightlife TV
Tilllate.com is expanding into the TV sector and, in partnership with Goldbach Media, is launching its own show on MTV Switzerland. The show complements the company’s online offerings and enables advertisers to run cross-media campaigns.
Tilllate.com expands into the TV sector and launches its own broadcasting channel on MTV Switzerland in cooperation with Goldbach Media. Tilllate.com Nightlife TV complements the online offering in terms of content and enables advertising clients to realize cross-media campaigns. Marketing is handled by IP Multimedia, a subsidiary of Goldbach Media. Nightlife TV is broadcast every Saturday evening at 8 p.m. on MTV Switzerland. In the ten-minute broadcast format, viewers find out where the parties are taking place that evening just before they go out. Interviews with international star DJs and event organizers round off the content of the concept. tilllate.com Nightlife TV is hosted by Anne-Cécile Vogt.
Goldbach Media is taking over exclusive marketing through IP Multimedia, the subsidiary for the marketing and placement of all electronic offline media. With the new program, tilllate.com and IP Multimedia offer advertising customers additional opportunities for positioning their products. In addition to cross-media campaigns (TV and online), content sponsorship and the integration of existing TV commercials into the program are also possible, as the two companies write in a press release.
Goldbach Media is taking over exclusive marketing through IP Multimedia, the subsidiary for the marketing and placement of all electronic offline media. With the new program, tilllate.com and IP Multimedia offer advertising customers additional opportunities for positioning their products. In addition to cross-media campaigns (TV and online), content sponsorship and the integration of existing TV commercials into the program are also possible, as the two companies write in a press release.
