Goldbach Media increased sales in 2007

 The Goldbach Media Group increased its net sales by 18.5 percent to CHF 236.5 million in 2007. Market share gains were achieved in both the online and offline segments. In the online segment, which in addition to Internet advertising also includes target group marketing via the Internet, mobile devices and in interactive games, the company once again achieved above-average growth this year with an increase in sales of over 56.5 percent, Goldbach Media announced on Tuesday. Turnover in this area amounted to CHF 53.6 million. Radio and television advertising accounted for an increase of 10.5 percent. Internet advertising as well as interactive and mobile advertising now account for 22.6 percent of the Goldbach Media Group's total turnover.
For the future, Goldbach Media expects a further shift in advertising money towards digital, interactive and mobile media. This will enable new methods of target group marketing.