Goldbach Media launches comprehensive media database
New tool: With the Swiss Media Tool, the Goldbach Media Group has launched a comprehensive online database. It contains important information on electronic advertising media, including performance and usage data as well as detailed tariffs. In addition, numerous studies on TV, radio and online are now available for download.
New tool: With the Swiss Media Tool, the Goldbach Media Group has launched a comprehensive online database. It contains important information on electronic advertising media, including performance and usage data as well as detailed tariffs. In addition, numerous studies on TV, radio and online are now available for download.
The Goldbach Swiss Media Tool has been providing media professionals with an overview of the entire electronic media landscape since 2006. In addition to the existing modules, a research database containing numerous studies and information from the TV, radio and online sectors can now be accessed. A search function will enable quick access to research findings and case studies from Europe and the USA. This expansion means that, for the first time in Switzerland, relevant data and study results for TV, radio and online media are now available on a single public website, writes Goldbach Media in a press release on Monday.
An advertising media showroom with the most common standard and special forms of advertising media has also been set up for the online area. There is also a glossary with all common terms from online, mobile and in-game marketing, which will soon be supplemented by the corresponding TV, radio and ad screen terms.
The Goldbach Swiss Media Tool has been providing media professionals with an overview of the entire electronic media landscape since 2006. In addition to the existing modules, a research database containing numerous studies and information from the TV, radio and online sectors can now be accessed. A search function will enable quick access to research findings and case studies from Europe and the USA. This expansion means that, for the first time in Switzerland, relevant data and study results for TV, radio and online media are now available on a single public website, writes Goldbach Media in a press release on Monday.
An advertising media showroom with the most common standard and special forms of advertising media has also been set up for the online area. There is also a glossary with all common terms from online, mobile and in-game marketing, which will soon be supplemented by the corresponding TV, radio and ad screen terms.
