Goldbach Media sets course for Eastern Europe with Thomas Landolt
Goldbach Media has brought on board former Ringier executive Thomas Landolt as a high-profile addition to help build out its business in Eastern Europe. The marketing agency appears to be in a shopping and bargain-hunting mood when it comes to its plans for Eastern European countries.
Goldbach Media is bringing in Thomas Landolt as a prominent reinforcement for the development of its business in Eastern Europe, where the group apparently has plans to make acquisitions. Landolt was Managing Director for Ringier in the Czech Republic and Romania for six years before being appointed to the top of Ringier Switzerland at the beginning of 2007. However, his time as Head of Publishing Switzerland was short-lived: after six months he resigned his post (see Landolt leaves
). He worked for Ringier for a total of eleven years. Goldbach Media announced at the time of its IPO last year that it wanted to enter Eastern European markets, possibly together with the Adlink Group. Now the marketer seems to be in a shopping and bargain mood: The current situation on the financial markets "favors acquisition-driven growth at more interesting conditions from a business perspective", the communiqué states in somewhat disguised terms.
Landolt will join Goldbach Media on March 1, 2008 as Head of International Business. At the same time, he complements the existing six-member management team.
). He worked for Ringier for a total of eleven years. Goldbach Media announced at the time of its IPO last year that it wanted to enter Eastern European markets, possibly together with the Adlink Group. Now the marketer seems to be in a shopping and bargain mood: The current situation on the financial markets "favors acquisition-driven growth at more interesting conditions from a business perspective", the communiqué states in somewhat disguised terms.
Landolt will join Goldbach Media on March 1, 2008 as Head of International Business. At the same time, he complements the existing six-member management team.
