Goldbach Group launches Goldbach Video Network
Goldbach Group launches the Goldbach Video Network: The advertising network aggregates video content from 30 providers and delivers over 40 million video views per month from Swiss consumers across various devices.
Information and entertainment are increasingly being distributed and consumed in the form of digital, moving images, according to a statement on Wednesday. The convergence of TV and the Internet is changing the way consumers interact with media content. Moving image content is received via a wide variety of devices in a linear, non-linear and location-independent manner over the Internet. This makes it increasingly difficult for advertisers to reach relevant target groups efficiently and effectively in a fragmented environment.
To solve this challenge, Goldbach Group has launched a video solution, it adds. The Goldbach Video Network aggregates the highest-reach premium advertising platforms across all screens into one simple offering. The network is continuously being expanded with new platforms, end devices and technologies.
The Goldbach Group uses "state of the art" technology to enable advertisers to show video advertising across a wide range of platforms, devices and screens in an environment of rapidly changing media usage behavior. With over 40 million video streams per month on more than 30 premium platforms, the Goldbach Video Network has the reach advertisers need to effectively deliver their video message.
