Goldbach Audience expands portfolio to include gaming
Goldbach Audience taps into the world of video games. The new advertising solution enables the embedding of video and display ads within video games and in gaming-related advertising environments.
The marketer for online advertising inventory Goldbach Audience is now also tapping into the world of video games and expanding its portfolio to include an advertising solution specifically for games. This enables advertisers to use video and display ads to reach people in a gaming context, whether it is the target group of gamers or people who like to play on their cell phones.
Various forms of advertising are available - from contextual in-game advertising, where advertising is placed within a video game and blends seamlessly into the game environment without interrupting the game (e.g. billboards, banners, etc.), rewarded in-game video advertising, where gamers are rewarded for watching spots, and display and video ads in game-related environments.
Cooperation with gaming providers
In-game advertising should be displayed without interfering with the game, which should increase acceptance and thus encourage player engagement. According to Statista, more than 65% of the Swiss population play video games, on average six hours per week. Goldbach Audience is working with leading gaming providers such as Gadsme, Activision Blizzard (e.g. Candy Crush) and others on the gaming ads. The ads are played on desktop and mobile and can be booked via the classic booking channel (IO) as well as programmatically.
