Global media budget under scrutiny
Yahoo has put its global media account out to bid. It is not yet clear how many media agencies are participating in the pitch.
The strategic Microsoft partner is currently managed by the two WPP networks Mindshare (traditional media) and Neo (digital media). This was confirmed by Yahoo spokesman Graham James to the American advertising trade press, as New-business.de writes. In the creative sector, the American Internet company works with Omnicom subsidiary Goodby, Silverstein & Partners in the USA and WPP subsidiary Ogilvy worldwide.
www.new-business.de
www.new-business.de
