Equal, more expensive, cheaper
Advertising Rates Metropool, the leading national magazine bundle, has finally announced its 2008 rates. The fact that the decision dragged on until the end of 2007 is due to two major changes.
Advertising rates The most important national title combination, Metropool, finally announced its rates for 2008. The fact that the decision was delayed until the end of 2007 is due to two important changes: Firstly, the large circulations of the Tages-Anzeiger and the Berner Zeitung (BZ) had to be integrated. In concrete terms, the Metropool is retaining its basic prices; in the normal circulation of the Tagi, BZ and Basler Zeitung (BaZ), a 1/1 page vf costs CHF 5,3900. However, due to the 3 percent reduction in reach, the price per thousand readers will increase by 1.44 francs. The Metropool is now also offered in three modules. Basic circulation (see above), basic circulation with large circulation (GA) of BZ and BaZ, basic circulation with Tagi-GA and basic circulation with the GAs of all three titles. The latter costs 67949 francs and has an (estimated) CPM of 39.19 francs, which is close to that of Blick and 20 Minuten. These cost 35.61 and 32.46 francs respectively. (mk)
