Glossy magazine "Passepartout" shines for Zurich's guests
Publisher Massimiliano Caligiuri has launched a glossy magazine on the guest magazine market. It is a guest magazine that really deserves its name.
Publisher Massimiliano Caligiuri has launched a glossy magazine on the guest magazine market. It is a guest magazine that really deserves its name, says Caligiuri. The latest product from Swiss Media Print Verlag in Kloten is therefore just in time for the Christmas season. The content is provided by Nexstar International Ltd. in English and German. Photo galleries accompany the stories. The magazine also has a website. The art director is Zurich-based Frederik Koopman with the creative agency Fono.
The magazine is published in four colors with an initial print run of 12,000 copies. It will be available at selected kiosks and in the partner hotels featured in the magazine in the greater Zurich area. However, the concept envisages expansion into other Swiss cities, according to a press release.
The magazine is published in four colors with an initial print run of 12,000 copies. It will be available at selected kiosks and in the partner hotels featured in the magazine in the greater Zurich area. However, the concept envisages expansion into other Swiss cities, according to a press release.
