Scramble for the Zurich-North-Eastern Switzerland TV region
At least two applicants are vying for the license to serve the Zurich-Northeast Switzerland TV coverage area: TeleZüri and Tele Top. Schaffhauser Fernsehen and ZüriPlus, which had both previously expressed interest in the license, have decided not to apply.
At least two applicants are vying for the concession for the Zurich-North-Eastern Switzerland TV coverage area: TeleZüri and Tele Top. Schaffhauser Fernsehen and ZüriPlus, both of which had previously expressed an interest in the license, have refrained from applying (see ). TeleZüri has applied for the Zurich-North-Eastern Switzerland coverage area, as Tamedia spokesperson Christoph Zimmer confirmed at the request of Werbewoche: "TeleZüri has the highest reach of all Swiss regional TV stations, the longest average viewing time and has become an important information medium in Zurich. We assume that Bakom will take this track record into account and grant TeleZüri the license".
Tele Top has also submitted an application for the Zurich-North-Eastern Switzerland region, as station manager Günter Heuberger said. "I consider our chances for the license to be intact," explained Heuberger. "We have extensive experience with program windows and provide a regional public service. In addition, in accordance with Art. 45 Para. 3 of the Radio and Television Act, preference will be given to the applicant who most enriches the diversity of opinion and offerings if the performance mandate is largely equivalent".
Schaffhausen Television did not apply for a license, as editor-in-chief Norbert Neininger said: "There is no license for Schaffhausen alone, and it would not be possible for us to cover the large area of Zurich-North-Eastern Switzerland". Originally, Schaffhausen Television wanted to apply for the license for the Zurich-North-Eastern Switzerland area together with Ringier and IP Multimedia, but Neininger's station decided against this. "After careful consideration, this group with Ringier, IP Multimedia and others did not submit a license application, as the chances were considered too small," said Neininger. Schaffhausen Television has made contact with a number of broadcasters who could be considered for the Zurich-North-Eastern Switzerland license. They talked about a possible collaboration on regional windows and reached an agreement with a potential partner, Neininger continued.
The regional television station ZüriPlus, which broadcasts from Wallisellen, has also decided not to apply for a license. "In our view, the conditions imposed by Bakom simply cannot be met," explained Managing Director Peter Steinmann to Werbewoche. "The Zurich-North-Eastern Switzerland coverage area is completely wrongly constructed: It implies, for example, that Romanshorn belongs more to the Zurich area than Rapperswil!". If only the Zurich region had been put out to tender, the station would have applied, said Steinmann. Now the station wants to go its own way without a license and pursue its own projects.
Tele Top has also submitted an application for the Zurich-North-Eastern Switzerland region, as station manager Günter Heuberger said. "I consider our chances for the license to be intact," explained Heuberger. "We have extensive experience with program windows and provide a regional public service. In addition, in accordance with Art. 45 Para. 3 of the Radio and Television Act, preference will be given to the applicant who most enriches the diversity of opinion and offerings if the performance mandate is largely equivalent".
Schaffhausen Television did not apply for a license, as editor-in-chief Norbert Neininger said: "There is no license for Schaffhausen alone, and it would not be possible for us to cover the large area of Zurich-North-Eastern Switzerland". Originally, Schaffhausen Television wanted to apply for the license for the Zurich-North-Eastern Switzerland area together with Ringier and IP Multimedia, but Neininger's station decided against this. "After careful consideration, this group with Ringier, IP Multimedia and others did not submit a license application, as the chances were considered too small," said Neininger. Schaffhausen Television has made contact with a number of broadcasters who could be considered for the Zurich-North-Eastern Switzerland license. They talked about a possible collaboration on regional windows and reached an agreement with a potential partner, Neininger continued.
The regional television station ZüriPlus, which broadcasts from Wallisellen, has also decided not to apply for a license. "In our view, the conditions imposed by Bakom simply cannot be met," explained Managing Director Peter Steinmann to Werbewoche. "The Zurich-North-Eastern Switzerland coverage area is completely wrongly constructed: It implies, for example, that Romanshorn belongs more to the Zurich area than Rapperswil!". If only the Zurich region had been put out to tender, the station would have applied, said Steinmann. Now the station wants to go its own way without a license and pursue its own projects.
