Genesis: Magazine for the new economy launched

The publishing house Swiss Businesspress is expanding its business reporting with a new magazine. "Genesis- das Magazin für die Neue Wirtschaft" will be launched at the beginning of April, initially as a supplement to the Unternehmerzeitung (UZ). The magazine is aimed at SMEs and provides information on developments and trends in the clean-tech sector.

"With Genesis, we want to show where the innovative power of industry and science lies dormant and where visionary ideas are turned into action," Remo Kuhn, publisher of UZ and CEO of Swiss Businesspress, is quoted as saying in a press release. The first issue on April 2 is dedicated to Bertrand Piccard, among others, who uses the Solar Impulse project to demonstrate the opportunities and limitations of solar technology. Genesis is published four times a year with a circulation of 20,000 copies as a supplement to the Unternehmerzeitung.

> Excerpt from the magazine

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