Gemi records growth in radio and Internet in July
According to the Goldbach Index (Gemi), advertising pressure in July rose by one index point to 200 for the total of media covered by Media Focus. Electronic media increased in radio, Internet and teletext, while TV lost one index point.
According to the Goldbach Index (Gemi), advertising pressure in July rose by one index point to 200 for the total of media covered by Media Focus. Electronic media increased in radio, Internet and teletext, while TV lost one index point.
The Gemi shows that the advertising pressure recorded by Media Focus developed positively in July between the European Football Championship and the Olympics. The indexed development of radio is striking, with growth of 6 to 263 (257) points and teletext up 7 to 140 (133) index points. Internet increased by one point to 292, while TV fell by one point to 463.
The overall market recorded an increase of one index point to 200, with eMedia reaching the previous month's figure of 439 index points.
The Gemi shows that the advertising pressure recorded by Media Focus developed positively in July between the European Football Championship and the Olympics. The indexed development of radio is striking, with growth of 6 to 263 (257) points and teletext up 7 to 140 (133) index points. Internet increased by one point to 292, while TV fell by one point to 463.
The overall market recorded an increase of one index point to 200, with eMedia reaching the previous month's figure of 439 index points.
