GEMI: TV and the Internet Continue to Grow

The Goldbach Electronic Media Index (GEMI) for TV, radio, the Internet, and teletext rose from 319 to 322 points in June. This reflects the continued growth of electronic media. Gross advertising spending on TV and the Internet showed a clear increase in June. Television rose by 4 index points to 327 (323 in May 2006). The Internet also showed a clear increase, rising by 5 points from 211 to 216. Radio gained 1 index point, rising from 246 to 247. Teletext, however, lost another 2 points in June, reaching a low of 146. Total media investment remains unchanged from May 2006 at 170 index points. The index is based on data published by Media Focus regarding advertising investment in Switzerland and is calculated by the advertising agency Goldbach Media.