Gemi: TV and Internet Show Growth
According to the Goldbach Index (Gemi), TV and the Internet are not only up in December—by 7 and 6 index points, respectively—but also posted impressive gains for the year as a whole, rising by 19 and 209 index points, respectively.
According to a press release issued on Friday, Gemi once again made a strong showing in the e-media sector in December—and thus for the past year—with a gain of 6 index points to 463 (457). TV increased its advertising intensity by 7 index points to 469 (462), and the Internet gained 6 index points to 578 (572). Radio kept pace with an increase of 2 index points to 261 (259), while teletext lost another 4 index points, dropping to 139 (143). Adscreen rebounded, gaining 8 index points to reach 188 (180). All media published by Media Focus remain at 183 index points.
Overall, the changes in media usage recorded in 2009 are as follows: TV +19, radio +15, Internet +209, Adscreen -79, teletext -16, e-media +32, and all media -10 index points.
When evaluating the index, it is important to note that, for short-term analysis, the data for each of the past 12 months is seasonally adjusted.
Overall, the changes in media usage recorded in 2009 are as follows: TV +19, radio +15, Internet +209, Adscreen -79, teletext -16, e-media +32, and all media -10 index points.
When evaluating the index, it is important to note that, for short-term analysis, the data for each of the past 12 months is seasonally adjusted.
