Gemi: TV drove up advertising pressure in March

 The Goldbach Electronic Media Index (Gemi) grew by 5 index points to 423 in March. The growth in advertising pressure was again driven by TV advertising, which increased by 8 index points to 451. Growth on the Internet was confirmed with an increase of 2 index points to 259. The radio media category suffered a significant loss, dropping 10 points to 243 index points. On the other hand, Teletext shone with an increase of 2 index points to 127 (125). The Gemi values reflect the development of the advertising pressure of various electronic media compared to the market as a whole, as surveyed by Media Focus.