Gemi May 2012: Adscreen continues to surprise
In May, Adscreen was the only medium to increase its advertising pressure in a slightly declining overall market. Adscreen thus continued its positive development of recent months.
Adscreen recorded an increase of 20 points in May and landed at 509 (489) index points. The other electronic media remained stable or lost points: Radio remains at 424 index points, as in the previous month, TV loses 3 points with 600 (603) index points and teletext also loses a point with 96 (97) index points. At 665 (675) index points, Internet even lost 10 points.
In the slightly declining overall market with 238 (239) index points, the advertising pressure of electronic media as a whole also fell by 2 points to 605 (607) index points.
