GEMI chooses TV as the winner in May

 According to the Goldbach Electronic Media Index (GEMI), television saw the strongest growth in advertising pressure last month: the TV value jumped by eight index points to a total of 383. This growth had a significant impact on both the electronic media as a whole and the total for all media, Goldbach commented in a press release. The electronic media thus recorded an increase in advertising pressure of six index points to 375, not least thanks to the television figures. Advertising pressure in all media, on the other hand, rose by just one index point. As in the previous month, radio decreased slightly by one point to 260, while teletext also fell by one point to 139. As in March and April, Internet cannot be shown in May due to a lack of data.