Gemi July 2012: Advertising pressure stable
In July, advertising volume remained stable in both electronic media and the overall market. Only Adscreen saw growth during the summer month.
With an increase of 18 points, Adscreen clearly stood out from the other electronic media in July, reaching 559 (541) index points. The advertising pressure from TV hardly changed at all, with 602 (601) index points. The situation is similar, but with a different sign, for the Internet and teletext. Both lost 2 points and remain at 650 (652) and 93 (95) index points, respectively. Radio lost 5 points and suffered the biggest loss, at 421 (426) index points.
As in the previous month, there was no change in advertising pressure in the electronic media, with a total of 605 index points, and in the market as a whole, with 238 index points.
