GEMI: Internet remains on course for success
According to the Goldbach Media Index for electronic media, Internet advertising rose by 12 index points to 217 in May. During the 2006 advertising year, Internet advertising increased by 39 index points.
Internet advertising rose by 12 index points to 217 in May. For the 2006 advertising year, the Internet has already recorded growth of 39 index points. Together with radio, which rose by 3 points to 246 points, the Internet contributed to slight growth in electronic media. As a result, the Goldbach Electronic Media Index (GEMI) for TV, radio, the Internet, and teletext combined rose to 319 (318) points. TV maintained its high level at 232 index points. Teletext continued its long-term trend in May as well, with a decline of 3 index points from 151 to 148. Gross advertising spending in electronic media rose by 2 index points in May 2006 to 170 (168). Total media spending has now risen for the fourth time this year. The GEMI is calculated by the advertising agency Goldbach Media. The index is based on data published by Media Focus regarding advertising investments in Switzerland. After revenue reports for the Internet sector were repeatedly missing this year, a comprehensive correction was made in May. Media Focus nevertheless notes that the data does not yet meet delivery standards and is therefore still being reviewed.
