Gemi: Internet grows by 13 index points in December
According to the Goldbach Index (Gemi), advertising pressure on the Internet continued its marked increase in December, gaining 13 index points, bringing the annual increase for 2008 to 112 index points.
According to the Goldbach Index (Gemi), advertising pressure on the Internet continued its marked increase in December, gaining 13 index points, bringing the annual increase for 2008 to 112 index points.
In December, the Gemi shows an already familiar picture in the advertising pressure recorded by Media Focus for all media: the internet was also able to increase by a full 13 index points to 369 in the last month of the year. The total for e-media remained down by one index point in the month under review, while all media surveyed remained on a par at 194 index points.
Television suffered a drop of 3 index points to 450 in December, while radio advertising pressure remained the same at 246 points and teletext rose by one index point to 155.
For 2008 as a whole, TV increased by 26, the Internet by 112, teletext by 22, all eMedia together by 28 and the total of all media by 6 index points. Radio was the only medium to record a decline, falling by 6 index points.
In December, the Gemi shows an already familiar picture in the advertising pressure recorded by Media Focus for all media: the internet was also able to increase by a full 13 index points to 369 in the last month of the year. The total for e-media remained down by one index point in the month under review, while all media surveyed remained on a par at 194 index points.
Television suffered a drop of 3 index points to 450 in December, while radio advertising pressure remained the same at 246 points and teletext rose by one index point to 155.
For 2008 as a whole, TV increased by 26, the Internet by 112, teletext by 22, all eMedia together by 28 and the total of all media by 6 index points. Radio was the only medium to record a decline, falling by 6 index points.
