GEMI: Internet and TV on course for growth
Advertising spending in both sectors grew throughout the past year, as shown by the Goldbach Electronic Media Index.
The Goldbach Electronic Media Index (GEMI)
for last December shows an increase in TV advertising of 3
index points to 323. The internet index jumped by 4 points to 178.
In both areas, advertising investments throughout the year were
last year, comments the marketer Goldbach Media.
There was also a pleasing trend in the radio index, which rose from
250 to 252 points, after the fall had turned out to be a mixed bag.
was. Teletext remained at the previous month's level of 163 points. The
Electronic media as a whole increased in December by 3 to
318 index points. The overall market for advertising media once again increased by one
index point.
A year-on-year comparison is not permitted because the data provider Media
Focus no longer records the media's own advertising as of August 2005
as Goldbach Media reports.
for last December shows an increase in TV advertising of 3
index points to 323. The internet index jumped by 4 points to 178.
In both areas, advertising investments throughout the year were
last year, comments the marketer Goldbach Media.
There was also a pleasing trend in the radio index, which rose from
250 to 252 points, after the fall had turned out to be a mixed bag.
was. Teletext remained at the previous month's level of 163 points. The
Electronic media as a whole increased in December by 3 to
318 index points. The overall market for advertising media once again increased by one
index point.
A year-on-year comparison is not permitted because the data provider Media
Focus no longer records the media's own advertising as of August 2005
as Goldbach Media reports.
