GEMI index shows jump in growth in September

The Goldbach Electronic Media Index (GEMI) published on Thursday shows media investments in September with a strong increase of four index points for TV and six index points for the Internet. Electronic media as a whole increased from 332 to 335 index points. Overall media investment in September was again up slightly, with the index climbing from 172 to 173 points. These figures confirm the continuous growth in media investment over the last few months. The clear winners of the month were once again the electronic media, TV and the Internet, with very clear gains, while the index for radio remained at 250 points and teletext even finished four points down at 144 points.
The index is based on the data published by Media Focus for advertising investments in Switzerland and the WEMF advertising expenditure statistics for Adscreen with index 100 in December 2004.