Gemi: Further increase in advertising pressure
According to the Goldbach Index (GEMI), the Internet, radio, and teletext once again stood out in March with growth in advertising intensity. Radio once again emerged as the top performer, with an increase of 8 index points.
According to the Goldbach Index GEMI, the Internet, radio and teletext once again shone with growth in advertising pressure in March. While the radio medium recorded an increase of 8 index points to 257, the Goldbach Index shows an increase of 6 index points to 445 for the Internet. With retroactive effect from January 1, 2008, 20 Minuten Online is now included.
Teletext also increased by 5 points to 165, while the TV medium suffered a reduction of 2 index points to 444. All e-media together maintained their position at the previous month's level of 433 index points, while the index for all media remained at 191 points.
Teletext also increased by 5 points to 165, while the TV medium suffered a reduction of 2 index points to 444. All e-media together maintained their position at the previous month's level of 433 index points, while the index for all media remained at 191 points.
