GEMI: Electronic media on the rise

The Goldbach Electronic Media Index (GEMI) shows that total media investment rose slightly from 170 to 171 index points in July. Compared to the first half of 2006, electronic media have increased. They recorded a clear increase of 5 index points to 327 (322). TV increased to 332 (327) index points and radio also recorded a significant increase of 3 index points to 250 (247). Internet is growing continuously, i.e. by 4 index points to 220 (216). Teletext grew by 2 points, from 146 to 148. The GEMI is based on the data published by Media Focus for advertising investments in Switzerland.