Gemi April 2012: Adscreen gains, Internet loses
In an overall stable market, advertising pressure from Adscreen and the Internet continued to show the most significant changes in April. The overall market remains stable, while electronic media as a whole saw a slight increase.
With 482 (470) index points and thus an increase of 12 points, Adscreen continues to grow in April. In contrast, the Internet fell by 12 points to 671 (683) index points. The advertising pressure of the other media changed far less: TV and radio each gained one point with 601 (600) and 424 (423) index points respectively, while teletext lost two points with 97(99) index points. The overall market remained stable at 238 index points, while the electronic media as a whole were able to slightly increase their advertising pressure to 606 (605) index points.
