Step on the gas on regional TV

Television The weekly magazine Automobil Revue (AR) is launching a car program of the same name, which will be broadcast on eight regional TV stations from March. TeleZüri, the largest private TV station, is not taking part; it is being replaced by Züri Plus, which can currently be received in analog form in 12 rural communities in Zurich. "TeleZüri didn't want to or couldn't give the program a slot, but the exact reason is a mystery to me," says Marc Friedli, Director of TeleBärn, which is producing the new program. Andreas Meili, head of TeleZüri, justifies his decision not to broadcast the show by saying that "the quality of the show would certainly be good enough to be broadcast on TeleZüri, but TeleZüri has more lucrative alternatives for the slot in question."
AR will be a ten-minute program that has two sponsors on board: the Swiss Automobile Importers Association and tire manufacturer Vredenstein. However, "Automobil Revue will not just broadcast publicity reports, but has journalistic aspirations," emphasizes Friedli.
Markus Knöpfli