Galledia takes over Expodata trade fair magazine
KünzlerBachmann, a specialized publisher based in eastern Switzerland, has sold the trade show magazine *Expodata* to Galledia. With this acquisition, Galledia adds another title from the communications sector—following *Werbewoche*—and expands its portfolio of management publications.
"We are pleased to have found an eastern Swiss solution," explains Max Künzler, owner of KünzlerBachmann. With the sale of Expodata KünzlerBachmann is streamlining its publishing program with the acquisition of Galledia. The publishing house in eastern Switzerland publishes trade and specialty magazines with an emphasis on family media (including Spick).
For Galledia, the purchase of the trade show magazine represents an addition to its publishing program. In addition to the trade journals, this includes Marketing & Communication and Advertising Week other management titles such as Organizer or Management & Quality.
"We are happy to have reached an agreement with Max Künzler," said Daniel Ettlinger, CEO of Galledia. Expodata represents a real enrichment for the publishing house.
The trade show magazine is marketed by Kömedia. Galledia and Kömedia are thus underpinning their strategic alliance, in which Galledia contributes publishing expertise and Kömedia sales expertise for all management titles. (pd/hae)
