Galledia launches Marketing Power Package: Advertising Week is set for a relaunch
Effective January 1, 2019, the media company Galledia is launching Switzerland’s leading platform for marketing, communication, and advertising. The publications MK Marketing & Kommunikation, Werbewoche, and Expodata are joining forces on a new online platform. Through this platform, they reach approximately 100,000 visitors each month.
At the same time, a new joint newsletter will inform around 30,000 people daily about news from the areas of marketing, communications, advertising and trade fairs.
The advertising week in new splendor
In addition to the innovative online presence, the Advertising Week in new splendor from 2019. An appealing content concept, a modernized layout and printing in an attractive broadsheet format will increase the appeal of the trade journal on the market.
Double pack for subscribers
For subscribers to the print editions of Werbewoche and MK Marketing & Communication there is another reason to celebrate: in future, the two media will automatically be sent out in a power double pack. This further development means an increase in the circulation and reach of the magazines to around 6,000 subscribers, which opens up fresh prospects in the advertising market in addition to exciting content opportunities.
Editor-in-chief: Anna Kohler succeeds Ruedi Ulmann
The creation of the Marketing Power Package is accompanied by a change in the editorial team: Ruedi Ulmann, former editor-in-chief of MK Marketing & Communicationwill be taking his well-deserved retirement at the end of March 2019 after more than 23 years. The current MK editor Anna Kohler will take over his position.
Thomas Häusermann, former editor-in-chief a.i. of the Advertising Weekwill take over the overall management of the new online offering.
Launch event at the Brasserie Lipp
The innovations were presented to stakeholders from business, associations and advertising clients on Thursday at an exclusive event in Zurich's Brasserie Lipp. Those present took the opportunity to find out more about the planned innovations from the editorial team, exchange ideas and express their wishes for the Power publication.
You will receive further information on the realignment from 2019 in the coming weeks!
