Galledia launches "Business Class East"

The media company Galledia is launching a new service. "Business Class Ost" offers a central point of contact for the latest business news, personnel changes and important events in Eastern Switzerland.

(Image: Galledia)

Galledia already has a broad portfolio of business-related publications and well-known business events. In addition to m&k and Market-kom.com also titles such as the Organizer and Real Estate Business as well as events such as the Rhine Valley and Thurgau Business Forums, the Eastern Switzerland Personnel Day and the Greenovation Summit. The new business platform "Business Class Ost" bundles these contents and events.

On the website Businessclassost.ch and in a daily newsletter, the most important information for SMEs and managers in Eastern Switzerland is aggregated and made available.

Investment in journalism

SMEs and commercial enterprises regularly complain that they are hardly noticed by the media. "We want to close this gap," says Martin Oswald, Head of Galledia Regional Media and responsible for "Business Class East". The new service is an experiment. "The media industry is in crisis, so we have to be innovative and try out new things. An offer in the business sector seems very promising to us," emphasizes Oswald.

In Eckhard Baschek, Oswald was able to recruit an experienced business journalist for the project. Baschek worked for a total of 20 years for the Handelszeitung, was editorial director of K-Money and provides training in crisis communication. According to Baschek, "Business Class East" is starting with a daily newsletter. However, the service is to be expanded step by step.

Region with great potential

Eastern Switzerland is home to over 86,000 companies and 1.15 million people, around 600,000 of whom work in an SME. The "Business Class Ost" platform is aimed at managers who are interested in HR and company news from the region.

Paying members can secure a package consisting of tickets for events, subscriptions to magazines and invitations to exclusive CEO talks. In addition, "Business Class East" is also planning a practical training series in future.

The platform uses Scope. The SaaS solution for digital communication makes it possible to organize content efficiently and publish it on various channels.

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