Football World Cup is the biggest online event of all time
Die derzeit laufende Fußball-Weltmeisterschaf in Südafrika wird von Medienbeobachtern zum «größten Event in der Geschichte des Internets» erklärt. Zum Auftakt der WM zog das Grossereignis zu Spitzenzeiten zwölf Millionen Internetuser pro Minute in seinen Bann.
Apart from the fact that even traffic-proven sites such as Twitter are currently suffering from the user load, the World Cup is now more popular than the web event surrounding Obama's presidential victory. While Obama was responsible for the activities of 8.5 million users at peak times on election night in 2008, the World Cup reached a peak of twelve million users just two hours after the first kick-off. This is according to the latest figures from Akamai, as reported by CNN.
On Twitter, where the World Cup was already being used for marketing purposes by various companies in the run-up to the tournament, goals scored are currently attracting waves of posts. Incidentally, the record of 2,940 tweets per second was reached when Japan scored against Cameroon in the first match. This was followed by Brazil's first goal in the match against North Korea. Twitter normally achieves around 750 tweets per second. Twitter usage has been so high since the start of the World Cup that the site has had to deal with massive server overloads on several occasions. In order to guarantee more stability for the rest of the tournament, technical upgrades have already been made, as Twitter announced in a blog post.
But it's not just Twitter that is enjoying record usage figures these days. FIFA's website is also experiencing immense popularity. During the match between Brazil and North Korea, for example, around 300 million pages were viewed by almost ten million visitors to the website.
On Twitter, where the World Cup was already being used for marketing purposes by various companies in the run-up to the tournament, goals scored are currently attracting waves of posts. Incidentally, the record of 2,940 tweets per second was reached when Japan scored against Cameroon in the first match. This was followed by Brazil's first goal in the match against North Korea. Twitter normally achieves around 750 tweets per second. Twitter usage has been so high since the start of the World Cup that the site has had to deal with massive server overloads on several occasions. In order to guarantee more stability for the rest of the tournament, technical upgrades have already been made, as Twitter announced in a blog post.
But it's not just Twitter that is enjoying record usage figures these days. FIFA's website is also experiencing immense popularity. During the match between Brazil and North Korea, for example, around 300 million pages were viewed by almost ten million visitors to the website.
