Football World Cup 2014 will also be broadcast on Swiss television

  Swiss Television SF has acquired the rights to broadcast the 64 matches of the 2014 FIFA World Cup. SRG SSR idée suisse did not wish to disclose the price for the broadcasting rights on Thursday. According to an SRG communiqué, an agreement between FIFA and the European Broadcasting Union (EBU) forms the basis for the purchase of the television rights. This agreement regulates the allocation of television rights for medium-sized and small EBU nations, including Switzerland. The agreement applies not only to SF, but also to the other SRG television channels. FIFA and the EBU entered into a similar agreement for the 2010 World Cup in South Africa. Switzerland was also awarded the exclusive rights, as SDA writes.