Five years - and no end in sight
Mediator: In the conflict between the ad broker AdX and PubliGroupe, which has been ongoing for a good five years, a (provisional) solution is in sight, but no end is in sight.
Mediator A (temporary) solution has been found to the five-year conflict between the advertising broker AdX and PubliGroupe, but there is no end in sight. The solution: After PubliGroupe relaxed its commissioning guidelines at the beginning of the year, AdX submitted a request for reconsideration. "This was successful", AdX owner Werner Baumann announced on request. What's more, a second advertising agency is also said to have been granted commission authorization by the P. This means that both agencies will now be remunerated for advertisements that they place on P's leased titles. P had previously rejected this on the basis of its previous guidelines.
Nevertheless, the conflict is not over. This is because P still has reservations about AdX. In addition, the matter is still before the Competition Commission. "We are in the final phase," says Deputy Director Patrik Ducrey. And he adds: A definitive decision is no longer expected this year. He does not want to give any reasons.
Markus Knöpfli
Nevertheless, the conflict is not over. This is because P still has reservations about AdX. In addition, the matter is still before the Competition Commission. "We are in the final phase," says Deputy Director Patrik Ducrey. And he adds: A definitive decision is no longer expected this year. He does not want to give any reasons.
Markus Knöpfli
