"Friendly Music": YouTube and Rumblefish launch soundtrack service

Google's video portal YouTube and the licensing provider Rumblefish have announced a joint music service. Starting next week, users will be able to create their own soundtracks for their video productions on «Friendly Music»—legally.

Clips in which copyrighted music is used without a corresponding license, however, will continue to be removed from the site. According to the press release, the Friendly Music license allows a song to be used "forever" in a YouTube video for the price of 1.99 dollars.
From June 29, around 35,000 tracks by independent artists will be available to YouTube producers to incorporate into their videos. The selection will be expanded daily over the coming months to include well-known bands. Friendly Music users download purchased songs in MP3 format. They can edit the tracks, upload them to YouTube and incorporate them into a video. The license, which confirms the legal use of the music in the video, is sent to the buyer by e-mail.
The use and distribution of the tracks can be controlled using special IDs that are linked to the licenses and pieces of music. The Friendly Music catalog is available exclusively for non-commercial and non-profit purposes. The licenses come directly from the individual artists or labels. Users can browse the Friendly Music database according to various criteria, search specifically or browse through playlists to find the right soundtrack for their video. Rumblefish also offers one selected song per week as a free download.

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