Franz&René creates campaign for Le Matin Dimanche
The new Le Matin Dimanche has a lot to say and takes up a lot of space. So does the accompanying campaign by Franz&René.
Le Matin Dimache is now even richer: the sections and magazine supplements have been further developed and deepened in line with readers' interests. The offer of the "Dimanche" is continuously enriched and the Sundays of the readership are thus extensively filled.
The campaign that accompanies this new appearance is based precisely on this diversity : The new Le Matin Dimanche talks a lot, especially about you. The rich content and the various novelties are at the heart of the campaign, which communicates a lot with freshness and courage. For the launch, various measures were planned: Street Marketing Action, newspaper box wrapping, advertisements, banners, radio spots, TV and cinema, as well as a strong presence in social media. The advertising space of each measure is never enough to show all that could be said about the new release.
Responsible at Tamedia/Le Matin Dimanche: Florence Ruffetta (Marketing Manager), Christel Flach (Marketing Projects Manager), Virginie Monnet (Promotion & Loyalty Programs Manager). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Chiara D'Arpa (Campaign Manager), Yoann Cosson (Creative Direction), Gaëlle Valentini (AD Digital), Gianluca Terzini (AD), Sven Jungo (Graphic Designer & Production Manager).
