Fast two
In future, the radio industry will only have two pools.
Radio combos In future, the radio industry will have only two pools.
Radio pools: The Swiss Radio Pool (SRP) receives new members from the One Pool,
the One Pool itself presumably dissolves and Pool 2000 exists
as before. At the same time, the name City-Pool will also disappear,
its members, Radios 24, Basilisk, ExtraBern and Pilatus,
remain together and rename themselves Swiss Radio Pool City.
This makes it clearer than before that the four channels are in principle the
SRP basic module, to which six further modules - Mittelland,
Zurich, Eastern Switzerland, South-Eastern Switzerland, Biel-Seeland and French-speaking Switzerland - plus
are bookable. This modular structure is possible and necessary because
SRP has now joined forces with the radios Argovia, 32 and Grischa, which are part of the One Pool
will grow to 13 channels and will now offer a daily
Net reach of 1615 million listeners achieved. The now
However, the national cover has two flaws: Firstly, the
Radio Grischa does not report any figures. In addition, the SRP has a
Weak point: In Bern, ExtraBern is only the runner-up in the
Boat. This bothers Andreas Meili, Head of Electronic Media at Tamedia
and architect of the new pool, not so much. He assumes that
Grischa to solve his data problem with Publica Data by the end of the year
will be. And he is convinced of the new overall pool because it is among the
given circumstances, the best possible agglo stations can be combined.
In addition, Meili continued, the pool will offer an attractive price and
offer interesting discounts. And: ExtraBern is determined to become
to fight its way back to Bern's top radio position. Initially, it wants to do this
2006 and has started to reposition its crew as well.
to be replaced.
The question remains as to what to do with the orphaned one-pool members.
Energy Zurich, Top, Sunshine, Central and Ri happens. Definitely
this only on November 3, but everything points to a resolution.
there. According to its boss Günter Heuberger, Radio Top wants to continue alone
and try out the Goldbach model at the same time. Will
mean: Whenever Top is booked in addition to at least four other channels
it grants a 20 percent discount on its tariff. Energy Zurich has
the same, says its boss Jürg Bachmann. The other three were
No statement available. (mk)
Radio pools: The Swiss Radio Pool (SRP) receives new members from the One Pool,
the One Pool itself presumably dissolves and Pool 2000 exists
as before. At the same time, the name City-Pool will also disappear,
its members, Radios 24, Basilisk, ExtraBern and Pilatus,
remain together and rename themselves Swiss Radio Pool City.
This makes it clearer than before that the four channels are in principle the
SRP basic module, to which six further modules - Mittelland,
Zurich, Eastern Switzerland, South-Eastern Switzerland, Biel-Seeland and French-speaking Switzerland - plus
are bookable. This modular structure is possible and necessary because
SRP has now joined forces with the radios Argovia, 32 and Grischa, which are part of the One Pool
will grow to 13 channels and will now offer a daily
Net reach of 1615 million listeners achieved. The now
However, the national cover has two flaws: Firstly, the
Radio Grischa does not report any figures. In addition, the SRP has a
Weak point: In Bern, ExtraBern is only the runner-up in the
Boat. This bothers Andreas Meili, Head of Electronic Media at Tamedia
and architect of the new pool, not so much. He assumes that
Grischa to solve his data problem with Publica Data by the end of the year
will be. And he is convinced of the new overall pool because it is among the
given circumstances, the best possible agglo stations can be combined.
In addition, Meili continued, the pool will offer an attractive price and
offer interesting discounts. And: ExtraBern is determined to become
to fight its way back to Bern's top radio position. Initially, it wants to do this
2006 and has started to reposition its crew as well.
to be replaced.
The question remains as to what to do with the orphaned one-pool members.
Energy Zurich, Top, Sunshine, Central and Ri happens. Definitely
this only on November 3, but everything points to a resolution.
there. According to its boss Günter Heuberger, Radio Top wants to continue alone
and try out the Goldbach model at the same time. Will
mean: Whenever Top is booked in addition to at least four other channels
it grants a 20 percent discount on its tariff. Energy Zurich has
the same, says its boss Jürg Bachmann. The other three were
No statement available. (mk)
