Flicker gives you wings

Television Red Bull owner Mateschitz wants to get into the TV business and launch his own channel. "A TV satellite can't cost that much anymore ...", Dietrich Mateschitz is quoted as saying in the Austrian TV guide TV Media. The founder and owner of Red Bull reveals that he is toying with the idea of his own TV channel. The two TV professionals Matthias Schweger (ORF and DoRo Film) and Teddy Podgorski (the son of a former ORF general) are working on concepts and pilot programs for the still secret project in a loft in Vienna. Bernie Ecclestone's daughter Tamara has also appeared on the Formula 1 circuits as a reporter for such test broadcasts. "Tamara has proven herself to be talented and also very technically adept, but no master has yet fallen from the sky," says Mateschitz.
However, the internationally available Red Bull TV channel will not only provide background reports on Mateschitz's second expensive hobby. Mateschitz reveals that his planned channel - like television in general - will have an even clearer focus on entertainment, as "pure information will mainly take place on the Internet in future".
Mateschitz has already been spotted negotiating with various TV broadcasters - including Swiss companies - for his project. However, the millionaire Austrian does not want to participate in these, but sees such broadcasters at most "as partners that we supply with content as a content provider".
Andreas Panzeri