Financial Times prepares for the end of the print era
The Financial Times expects to shut down its printing presses in just five years and focus exclusively on its digital business.
The struggling newspaper industry has long been discussing its future survival and new strategies in the digital age, and now the first media companies seem to be taking things seriously. Madi Solomon, Director Global Content Standards at the FT's parent company Pearson, confirmed to Paidcontent.org that the newspaper is currently preparing for the end of the print version. The FT is investing heavily in its online presence and although it is not clear whether the printed newspaper will ever really be taken off the market, a massive reduction in this division is at least to be expected, according to the report.
The British newspaper market is now also seen as a kind of testing ground for future survival strategies. Many titles are now relying on paid content - but it is still unclear where the journey will really take us and which models will ultimately prevail. There are differing opinions in the industry as to what will remain of the print versions of newspapers and when the haptic pleasure will actually come to an end. However, a possible end to the print era has become more likely for many. Some titles, such as The Seattle Post Intelligencer, have already parted ways with the print business.
The British newspaper market is now also seen as a kind of testing ground for future survival strategies. Many titles are now relying on paid content - but it is still unclear where the journey will really take us and which models will ultimately prevail. There are differing opinions in the industry as to what will remain of the print versions of newspapers and when the haptic pleasure will actually come to an end. However, a possible end to the print era has become more likely for many. Some titles, such as The Seattle Post Intelligencer, have already parted ways with the print business.
