Filippo Leutenegger's new ideas

The first issue of Neue Ideen magazine was published on Friday. The publication by Filippo Leutenegger is aimed primarily at owners and tenants of single-family homes. The editor-in-chief is former Beobachter editor Marc Caprez.

The first issue of Neue Ideen magazine was published on Friday. The publication by Filippo Leutenegger is aimed primarily at owners and tenants of single-family homes. The editor-in-chief is former Beobachter editor Marc Caprez. 
As announced, the magazine is not free (see
). But almost: Neue Ideen costs four francs individually, while an annual subscription costs 25 francs. Ten times a year, the magazine reports on various aspects, suggestions, offers and stories about the home. In the first issue published on Friday, Claude Nobs, founder of the Montreux Jazz Festival, provides an insight into his four walls. There are also tips on upgrading the garden, environmentally friendly pest control, trendy parasols and financial issues relating to home ownership. Articles on education, health, cooking and travel round off the magazine. Former Arena presenter and Jean Frey CEO Filippo Leutenegger founded the Medienarena public limited company specifically for the publication of Neue Ideen. According to SDA, the first issue has been published with a print run of 750,000 copies.

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