Fibo Deutsch writes to Bakom

"Excuse me, ladies and gentlemen of the
Federal Office of Communications on Zukunftsstrasse in Biel, but you
exaggerate." This is how an open letter from Fibo Deutsch begins,
Head of TV at the Zurich-based media group Ringier. Deutsch defends
against the actions of OFCOM in the "Gesundheit Sprechstunde" case.
The RingierTV program is accused of violating the advertising rules.
reproached. "They say it is a grave sin and only by means of
criminal proceedings if the 'Gesundheit Sprechstunde' advertising
for the charitable organization of the Lung League," writes
German. In his eyes, it is merely a more sensible
form of public relations work by the League, as "all mailboxes with
of a stray mailing". Even with the naming of
medicines in the program and the references to the printed
Begleitmagazin Deutsch does not share Bakom's arguments. The
The full open letter can be read on the RingierTV website.
become: